Streetshirts is a global ecommerce platform specialising in personalised apparel and merchandise, primarily custom t-shirts. Operating streetshirts.com and related platforms, the company enables individuals, creators, small businesses, event organisers, and enterprises to design, print, and ship custom products worldwide. Streetshirts focuses on delivering a fast, simple, and intuitive online design experience while maintaining production-quality standards for print-on-demand operations.
users benefited
of design ecosystem revenue
reduction in complaints
"Our customers often upload meaningful photos—family snapshots, vacation pictures, memories with friends. Picsart has allowed us to take personalization to the next level and ensures those moments look beautiful on the finished product. It’s helped us not just meet customer expectations, but exceed them."
Streetshirts is an ecommerce platform specialising in personalised apparel and merchandise, primarily custom t-shirts. By integrating Picsart’s image editing APIs, Streetshirts enhanced print-ready design quality, streamlined its internal workflow, and delivered measurable business impact across its platform.
Streetshirts Group operates streetshirts.com and related ecommerce platforms. The company focuses on personalised apparel and merchandise, serving individuals, small businesses, creators, event organisers, and companies that require custom products.
Customers design their products online and have them printed and shipped globally. A core part of the Streetshirts product experience is its browser-based design and personalisation tools, which allow users to edit images, adjust graphics, and prepare artwork for production directly within the platform.
Streetshirts differentiates itself through a strong emphasis on simplicity and speed in the design process. The platform is built to help users create high-quality custom products quickly, even without prior design experience.
As Streetshirts scaled its global print-on-demand operations, maintaining a balance between powerful editing capabilities and a smooth user experience became critical.
Customers expect to be able to:
At the same time, print workflows require high-resolution, production-ready outputs rather than basic web-level image edits.
Streetshirts needed advanced editing functionality that could deliver consistent, high-quality results suitable for printing. The solution also had to be reliable and intuitive so that users could achieve their desired results quickly, without additional instructions or technical knowledge.
When evaluating available solutions, Streetshirts prioritised three factors: integration complexity, output quality, and reliability.
Picsart stood out for offering one of the lowest levels of integration complexity among the solutions considered. The APIs were straightforward to implement within Streetshirts’ existing workflow. Clear documentation and responsive support further reduced development time and accelerated deployment.
In addition, the quality of the generated outputs consistently met production standards. Compared to other tools evaluated, Picsart delivered high-quality results that aligned with Streetshirts’ print requirements.
By integrating Picsart’s Creative APIs, Streetshirts added advanced image editing capabilities directly into its platform without building and maintaining those tools internally.
The integration process was smooth and efficient. Once deployed, the APIs operated reliably within the existing design flow.
Two features have delivered the greatest impact:
Many uploaded images contain unwanted backgrounds or visual elements that are not suitable for printed products. Automatic background removal enables customers to produce cleaner, more professional-looking designs instantly.
Low-resolution uploads are common in ecommerce customisation workflows. Image upscaling significantly improves resolution and clarity, ensuring artwork meets the quality standards required for garment printing.
Importantly, these enhancements occur automatically in the background. Customers are not required to manually configure or select editing tools. Uploaded artwork is processed and improved before production, preserving a seamless and simple user experience.
Since implementing Picsart’s technology, Streetshirts has seen strong adoption across its platform.
Overall image resolution and artwork quality across the platform have improved significantly. Customers are able to create better final products with minimal effort, while Streetshirts maintains a fast and intuitive design experience.
Streetshirts attributes the success of the integration to three primary factors:
Picsart was one of the simplest solutions to integrate among the services evaluated. Clear API documentation and strong technical support minimised development effort and reduced time to implementation.
Features such as background removal and image upscaling consistently deliver production-ready results suitable for print workflows. This directly improves the quality of customer-created designs.
The service has demonstrated strong stability in a high-volume ecommerce environment. Reliable performance is essential for a platform where customers are continuously designing and ordering products.
For ecommerce businesses operating in print-on-demand and personalised merchandise, maintaining high artwork quality while preserving a frictionless design experience is essential.
By integrating Picsart’s background removal and image upscaling APIs, Streetshirts strengthened its production workflow, reduced artwork-related issues, and generated measurable revenue impact within its design ecosystem. The result is a scalable, automated enhancement layer that improves quality behind the scenes while keeping the customer experience fast and intuitive.
